Organic LinkedIn Lead Generation

I need an experienced LinkedIn marketer to drive a steady flow of qualified leads for my IT-services company entirely through organic tactics. My primary objective is clear: Generate leads among business decision-makers who are active on LinkedIn and likely to purchase managed IT, cloud, and cybersecurity solutions.

Here is what success looks like for me: our company page and my personal profile feel authoritative, our posts routinely spark conversation with C-suite and VP-level prospects, and direct enquiries land in our inbox each week.

Content mix

I want to rely on Articles and blog posts as thought-leadership anchors, supported by eye-catching Infographics and visuals. If you can turn those same insights into engaging carousel formats (“corsoles” in the brief), even better. Video or webinar ideas are welcome later, but the initial push must centre on the three formats I just mentioned.

Key responsibilities

• Audit and optimise both the company page and my personal profile for credibility and searchability.

• Build a 30-day content calendar focused on pain points that resonate with technology and operations executives.

• Produce or repurpose the agreed content (copy + design) and schedule it natively for best reach, using tools like Buffer, Hootsuite or directly in LinkedIn.

• Develop an outreach routine that warms up new connections and funnels conversations toward discovery calls.

• Track performance weekly (views, engagement, connection acceptance, qualified calls) and refine the strategy accordingly.