Google Analytics & Conversion Tracking Expert Needed (GA4, Offline Tracking, Anti-Fraud)

Scope of Work :

Analytics & Tracking Setup

• Google Analytics 4 (GA4) setup, audit, and optimization

• Google Tag Manager (GTM) configuration

• Offline conversion tracking using reference IDs (lead ID / transaction ID)

• Passing customer value (revenue, LTV, service value) into GA4 & Google Ads

• Event & enhanced conversion setup (form submits, calls, bookings, purchases)

________________________________________

Conversion & Ads Optimization

• Google Ads conversion tracking & enhanced conversions

• Conversion value optimization

• Funnel & event-based tracking

• Audience creation & remarketing setup

• Custom audience segments based on user behavior & value

________________________________________

Future Scope (Bonus Skill)

• Google Merchant Center setup & integration (future requirement)

• Conversion tracking for Shopping / Performance Max campaigns

________________________________________

Fraud & Refund Protection

• Setup & optimization of fake click and fraud click prevention

• Help build forms and logic for refund claims due to fake or invalid clicks

• Click fraud monitoring (Google Ads, third-party tools, GTM signals)

• Ensure tracking complies with consent mode & privacy rules

________________________________________

Marketing Support (CMV / Performance)

• Assist in conversion value modeling (CVM / CMV)

• Help align tracking with marketing KPIs

• Improve attribution accuracy for better campaign decisions

• Support ongoing performance marketing needs